Top 10 Lockdown
We've delved in to our sales data to uncover the top 10 cities spending the most on sex toys since lockdown began, causing a staggering 31% increase in sex toy sales.
The average spend per person before 23rd March came to £40.20 and increased to £52.69, transforming lockdown isolation pain in to a period of pure pleasure.
Check out our interactive map below, hover over one of the locations and see what your city had been getting up to under the covers.
From Southampton to Dundee, isolation masturbation was the order of the day!
Top 10 Towns in Lockdown
Using Ricky's sales data, we've ranked the Top 10 towns according to who spent the most money on sex toys during lockdown.
Hover over a pin on the map to reveal the amount spent and the best selling sex toy.
- Best selling Sex Toy
- Average spend per person
Cambridge comes in first place!
The fine people of Cambridge have been turning to Ricky in their droves during lockdown, spending on average $68.50 per order.
Proving most popular with Brits during lockdown, the bullet vibrator has been the best selling pleasure pleaser - a toy that may be the smallest member of the vibrator family but still packs a punch!
Top 10 Spending Towns in Lockdown
Best selling sex toy
Average spend per person
Who's been doing some saucy spending?
Quick-witted Cambridge residents spiced up their lockdown love lives, enjoying a good old rodgering - rabbit style; with shoppers spending on average £68.50 per person.
Just because the Pleasure Beach closed, Blackpudlians weren’t about to miss out on riding The Big One, spending just over £65 and naming the bullet vibrator their stick-of-rock of choice.
Doing it for the Scots, Dundee is the only Scottish city to make our top ten. But they like to play hard, opting for the most powerful vibrator – the wand and spending £64.12 for the pleasure.
Coventry are loving the bunny kink, naming the rabbit vibrator their preferred sex toy and spending on average £62.49 on raunchy Ricky items.
In the middle of our lust list comes Basildon, for whom £61.66 is a small price to pay for backdoor bliss, choosing anal vibrators as their sex toy of choice.
Loving a wave of the magic wand, our Brummie customers know that Cadbury World isn’t the only place to go for a treat, with an average spend of £59.69 per person.
York’s city walls proved no match for an invasion by the bullet during lockdown, splashing out £59.40 on their preferred penetrators.
Choosing a masturbator guaranteed to rank your wank higher than ever before, Harlow residents invested £59.12 each on the perfect hand job.
The classic dildo has our Mancunians moaning for more, spending on average £59 on Ricky’s range that covers everything from suction cups to strap-ons to satisfy even the hungriest of holes.
The ladies of Southampton are searching in all the right places to hit the elusive g-spot, spending on average £58.11 in lockdown.
It’s safe to say that couples and singletons are making the most out of this new 10pm curfew. Our sex toys have been creating a real buzz and it’s time everyone makes pleasure a priority!